Led by Lisa Donahue
Shaping smart, sustainable services through strategic insight, design thinking, and a deep respect for the human experience.
Lisa Donahue is the Founder and Principal Consultant at Wintertide Strategic Advisory Group. She brings a rare blend of executive experience, service design thinking, and operational clarity to every engagement.
Lisa has led transformative initiatives across regulated industries and complex service environments, helping organizations align strategy with delivery, streamline operations, and build services that actually work for the people who use them.
Her work is grounded in the belief that good services don’t just meet business goals—they make life easier for everyone involved.
Lisa founded Wintertide to bring clarity and structure to organizations facing complexity. After years of leading internal transformation and client experience initiatives, she saw how often services were designed around internal needs—rather than the people they’re meant to serve.
Wintertide exists to flip that perspective. With a practical, outside-in approach, Lisa helps organizations rethink how services are designed, delivered, and experienced.
Creative Direction by Arthur Oskan
Arthur Oskan is the Principal Creative Consultant and Director of Brand Design at Wintertide. He brings multidisciplinary storytelling and visual clarity to brands ready to be seen, felt, and remembered.
Arthur works across mediums—from print to digital to video and beyond—to shape narratives that connect. His creative practice is grounded in structure, collaboration, and purpose, ensuring that every project moves the story forward and makes an impact.
His approach is rooted in three guiding principles:
Multi-Disciplinary Storytelling
Brings ideas to life across all forms of media to tell cohesive, compelling stories.
Process-Oriented Collaboration
Believes great work starts with a strong team and a clear plan. Every project follows a thoughtful, adaptable process tailored to the creative challenge.
Solutions with Purpose
Focuses on outcomes that matter. Whether the goal is to inspire, inform, or ignite action, each step is designed to move both the story and the audience forward.
Selected Clients:
Defeat Duchenne Canada
Canadian National Exhibition
RBC Canadian Open
Aga Khan Museum
